Genesis Healthcare may collect personal information from you in the following ways: (1) directly from your verbal or written input (such as by consenting to receiving marketing emails); (2) automatically through Genesis Healthcare’s website technologies including tracking online, such as by web cookies (which are small text files created by websites that are stored on your computer), by smart devices, by combining data sets, by collecting data from a browser or device for use on a different computer or device, or by using algorithms to analyze a variety of data such as records of purchases, online behavioral data, or location data; (3) via 3rd parties, such as health providers, partner/affiliate companies, governmental or law enforcement organizations; or (4) by closed-circuit television (if visiting our premises).
The types of personal information that Genesis Healthcare collects directly from you may include:
In order to access certain content and to make use of additional functionality and features of Genesis Healthcare’s websites and services, we may ask you to register for an account by completing and submitting a registration form, which may request additional information.
If you choose to register and sign in by using a third-party account (such as your Rakuten or Facebook account), the authentication of your login is handled by the third party, and any personal information collected during that third-party login is not covered by this policy. Genesis Healthcare will collect your name, email address, and any other information about your third-party account that you agree to share with us at the time you give permission for your Genesis Healthcare account to be linked to your third-party account.
Genesis Healthcare may receive information about you if you use any of the websites we operate or the other services we provide. We also work closely with third parties (including, for example, business partners and subcontractors in technical, payment and delivery services, advertising networks, analytics providers, academic institutions, health providers, search information providers, and credit reference agencies) from which Genesis Healthcare may receive information about you.
Genesis Healthcare may use your personal information in the performance of any contract we enter into with you, to comply with legal obligations, or where Genesis Healthcare has a legitimate business interest in using your information to enhance the services and products we provide. Legitimate business purposes include but are not limited to one or all of the following: providing direct marketing and assessing the effectiveness of promotions and advertising; modifying, improving, or personalizing our services, products, and communications; detecting fraud; investigating suspicious activity and otherwise keeping our site safe and secure; and conducting data analytics.
In addition, we may use your information in the following ways (after obtaining your consent, if required):
Personal information will not be kept longer than is necessary for the purpose for which it was collected. This means that, unless information must be retained for legal or archival purposes, personal information will be securely destroyed, put beyond use or erased from Genesis Healthcare’s systems when it is no longer required or, where applicable, following a request from you to destroy or erase your personal information.
Genesis Healthcare will not disclose to or share your personal information with any unaffiliated third party except as follows:
If necessary in connection with providing publishing services on behalf of third parties, such as institutions and societies, Genesis Healthcare may disclose navigational and transactional information in the form of anonymous, aggregate usage statistics and demographics information that does not reveal your identity or personal information.
Genesis Healthcare ensures that genetic data is not transferred across borders where not permitted by law. We may transfer some personal information outside of your country of residence for the following reasons:
We will use appropriate physical, technical, and administrative safeguards to protect your data. Access to your personal data will be restricted to only those who require that information to perform their job function. In addition, we train our employees about the importance of maintaining the confidentiality and security of your information.
You should be aware that identifiable personal information—such as your name or email address—that you voluntarily disclose and that is accessible to other users (e.g., on social media, forums, bulletin boards, or in chat areas) could be collected and disclosed by others. Genesis Healthcare cannot take any responsibility for such collection and disclosure.
As is true of most websites, we gather certain information automatically. This information may include IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.
You have the right to make a written request to be informed whether or not we hold or process any of your personal information (by emailing firstname.lastname@example.org). In your written request, you may:
Where applicable under your local laws, we will not use your personal information for marketing purposes, nor disclose your information to any third parties, unless we have your prior consent, which we will seek before collecting your personal information. You can exercise your right to prevent such processing by checking certain boxes on the consent forms we use when collecting your personal information. If at any point you wish to review or change your preferences you can use the “opt-out” or unsubscribe mechanism or other means provided within the communications that you receive from us or by sending an email to email@example.com. Note that you may still receive transactional communications from Genesis Healthcare.
Any comments, complaints, or questions concerning this policy or complaints or objections about our use of your personal information should be addressed by directing your comments to Genesis Healthcare’s Data Protection Officers, by contacting firstname.lastname@example.org.
In relation to personal data processed within each country, Genesis Healthcare has in place EU Model Clauses between entities within its group of companies that receive and process personal information from countries within the European Economic Area. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Genesis Healthcare, please use the processes set in place within your country of residence for further dispute resolution.